PAID MEDIA & PERFORMANCE MARKETING CATEGORY · 5 CERTS
Google Ads, Meta, TikTok. Real credentials for the people who actually move revenue, not course-seller nonsense. Every cert below meets the same criteria: proven job placement, real salary impact ($10K+ lift or opens a new role category), accessible without a four-year degree, and from a recognized issuer.
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Free. TikTok ads are genuinely hot in 2026 and certified people are still scarce. Covers the platform-native ad formats, creative fundamentals, and measurement. Strong resume signal for anyone wanting to break into paid social.
Free. The attribution and analytics side of paid ads. How to actually know if your spend is working. Complements Google Ads Search. Opens analyst roles on paid-media teams.
Free. Universally recognized by paid-media employers. Opens PPC specialist and paid search coordinator roles at agencies and in-house marketing teams.
Free. Covers display ads, YouTube placements, and the Google Display Network. Rounds out the Google Ads trio (Search + Measurement + Display).
The real Meta ads credential, not the free Blueprint starter courses. Required or strongly preferred at most agencies running Facebook and Instagram ad spend. Serious earning potential if you can drive performance.
PAST THE LIBRARY
The library points you at the right cert. The field guides help you actually run the play. Translate your background, rewrite your LinkedIn, prep for the interview, negotiate the offer.